Our Privacy Policy
Last Updated: August 20, 2021
About Us
Thank you for using Hellosaurus, shows you can play! Hellosaurus is owned and operated by All Together Labs, Inc. (referred to in this policy as All Together Labs, ATL, Hellosaurus, we, us, or our). This privacy policy applies to your use of the website located at hellosaurus.com (Hellosaurus Website), the website located at thebirthday.show (The Birthday Show Website), and the Hellosaurus mobile application (our “App”) (which we will refer to collectively as the Services) and any other information you may provide us in association with your use of the Services.
Our Privacy Policy describes what information we gather from our users and how we use that information. Younger visitors should always check with their parents or guardians before entering information on any website or mobile application, and we encourage families to discuss their household guidelines regarding the online sharing of personal information.
We may update this Privacy Policy from time to time at our sole discretion. Any variations become effective on posting the updated Privacy Policy and we will notify and obtain consent from a parent before collecting or using a child’s personal information for what we deem as significantly new purposes. Your continued use of the Services following the publication of any amended Privacy Policy shall signify your acceptance of that amended Privacy Policy, except where we are otherwise required by law to seek your direct consent.
BY INSTALLING, USING, REGISTERING TO OR OTHERWISE ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT AND INFORMED CONSENT TO THE PROCESSING, USE AND DISCLOSURE OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS THE SERVICES.
What Information Do We Collect?
We collect personal information when a Parent (“parent” or “you”) or child accesses and uses our Services, including:
- Information you or your child actively provide, such as the following: identifiers such as name, username, phone number, email address, mailing address; child profile information such as date of birth, gender, photo, avatar, interests, learning and developmental levels and progress; parent or guardian contact information, payment information such as a credit card number; location data such as city, town, state; If you choose to post content or communicate with us or others on a public platform we host or through user support, we will collect the information you provide in those postings but we do not allow children to communicate with others on public platforms; in addition to the above, we collect any image, video, sound, motion sensor, and multi-touch screen inputs actively created, provided, and/or submitted by you or your child when accessing and using the interactive features of our Services.
- Information collected automatically, such as the following: Device and network identifiers such as IP address, mobile advertising ID, media access control (MAC) address, and identifiers associated with browser cookies, web beacons and similar technologies we deploy on the Services; Internet or other electronic network activity information, such as your Internet service provider (ISP), browser type and operating system version, language settings, access times, pages viewed, the routes by which you access the Services, and your use of any hyperlinks available within the Services.
- Information from Third Parties. Where we collect information from adults or from portions of the Services that are not directed to children, we may collect personal information from third parties to supplement the information we collect from you directly. We do this so that we can show offers that are more relevant to your interests and to better understand our users. We may derive information or draw inferences about you or your child based on the information we, or our partners, collect. For example, we may make inferences about your location (e.g., country, state, and city) based on your IP address.
- Cookies and similar technologies. We and any of our service providers use cookies, which are small text files that help store user preferences and activity, similar technologies such as web beacons, pixels, ad tags, and SDKs, which are blocks of code provided by our partners that may be installed in our mobile and online applications, to recognize you when you visit our Services, and to collect information such as the number of visits, which features, pages, or content are popular, and to measure your browsing activities. These technologies allow us to optimize the operation of our Services, including by allowing us to help ensure our Services are functioning properly, and to improve the Services. On any portion of the Services that is directed to children, we do not use, or allow our partners to use, automatically collected information, such as IP addresses, cookie identifiers, and other device identifiers, other than for purposes of supporting our internal operations, such as to provide children with access to features and activities on the Services, to customize content and improve our Services. We do not allow online behavioral advertising, sometimes called personalized advertising or tailored advertising to children or teens under 16. For the portions of our Services that are directed to audiences older than 16, we may share identifiers such as cookies and the advertising identifier associated with your mobile device with our advertising partners, and those partners may use and share those identifiers to show ads that are targeted to your interests.
- Websites and data collection of Third Parties. The Services may include links to other websites or services, such as to purchase online subscription or purchase of a consumer or virtual good or service. Personal information collected on other sites and services is subject to the privacy policy and practices of the third party providing such website or service and not this Privacy Policy. Similarly, on the Services or portions of the Services that are not directed to children, we may give you the option to share with others on social media platforms, such as Instagram, Facebook or Twitter. When you share in this manner, the privacy practices of the social media platform control who has access to your information and how it is treated by the social media platform. Please consult the privacy policies of any social media services or other third parties with which you share information in this manner to learn about the social media platform's data practices.
- Please note that all the information we collect may be combined and used for the purposes described in the Privacy Policy.
How We Use The Information We Collect
We use the information we collect to:
- Operate, maintain, enhance, and provide all of the features of our Services.
- Personalize your experience while using our Services, including on various devices you use to access the Services. For instance, we may remember your recent activity so we can recommend the most content for you on your next visit.
- Communicate with you about your account and account activity and to respond to inquiries. From time to time, we may also use your information to send you emails about Hellosaurus and our other websites and services that may be of interest to you.
- Understand and analyze the usage trends, behaviors, and preferences of our users, to improve the way the Services work and look, and to develop new features and functionality.
- Enable you or your child to participate in interactive features of the Services.
- Enhance our shows and features on our Services with content (e.g. images and videos) you actively submit.
- Conduct internal research and development.
- Process or fulfill orders and transactions.
- Maintain, develop, support, and improve our Services.
How We Share or Transfer Data To Others
We care deeply about the privacy of our users. We do not sell personal information collected from children we know to be under 13. We will not share the personal information we collect with any unrelated third parties other in the following circumstances:
- Vendors and Service Providers. We may share information with our trusted vendors, third party service providers, and individuals to provide services or products for us or on our behalf, which may include hosting, email delivery, and business administration or professional services (e.g., legal advisors, accountants). When we share personal information with third party service providers or vendors, these third parties are contractually obligated to maintain the security and confidentiality of that personal information.
- In Connection With A Corporate Transaction. If we become involved in a merger, acquisition, bankruptcy, change of control, or any form of sale of some or all of our assets, your personal information may be transferred or disclosed in connection with the business transaction.
- Aggregate or De-identified Information. We may share information in aggregated and/or anonymous form that cannot reasonably be used to identify any individual.
- With Your Consent or At Your Direction. We share personal information with third parties when you ask us to do so.
How We Store Data
We store the personal information we collect for as long as is necessary for the purpose(s) for which we originally collected it. We may also retain personal information as required by law.
Marketing, Advertising and Email Communications
- Email or SMS communications. We may, from time to time, send you email or SMS regarding our products and services, or products and services we think you may enjoy. Only we (or our vendors or service providers operating on our behalf) will send you these emails. You can choose not to receive these emails by clicking the unsubscribe link in any email or respond appropriately to any SMS. Please note that you are not permitted to unsubscribe or opt-out of non-promotional messages regarding your account, such as account verification, orders from us, changes or updates to features of the Services, or technical or security notices.
- Interest based advertising. We do not display any targeted advertising in the portions of the Services that are directed to children. We do not permit third parties to collect information about your use of the Hellosaurus App for the purpose of sending you targeted advertisements on other websites or applications. However, outside of the Hellosaurus App, we may engage in interest-based advertising to deliver online advertisements about our Services, and may use third party advertising companies to serve targeted advertisements on other websites, apps or services, including on Facebook and other social networks. These advertisements are not based on the personal information we collect from you or on your activities on our Services, though you may see one of these advertisements based on your activities on other websites or services (for instance, if you type “interactive kids mobile app” into an online search engine, you may see an advertisement for Hellosaurus).
How To Access, Update Or Delete Your Personal Information
Please contact us at privacy@hellosaurus.com to update or delete your personal information.
We may not be able to delete information in all instances, such as information retained in technical support logs and other business records. We may retain information which has been de-identified or disassociated with personal identifiers such that it can no longer be used to reasonably identify a particular individual.
Unless we receive a deletion request, we will retain your information for as long as your account is active or as is reasonably useful for operational purposes. For example, we may retain certain data as necessary to prevent fraud or future abuse, for recordkeeping or other legitimate business purposes, or if required by law. We may also retain information which has been de-identified or aggregated such that it can no longer reasonably identify a particular individual. All retained personal information will remain subject to the terms of this Privacy Policy.
International Visitors
Our App is operated and managed on servers located within the United States. If you choose to use our App from the European Union or other regions of the world with laws governing data collection and use that differ from United States law, then you acknowledge that we will transfer your personal information to the United States for the purpose of performing the App according to our contract and for any other purpose for which you provide explicit, informed consent.
California Privacy Notice
If you are a California resident, please review these additional privacy disclosures, which provide a summary of how we collect, use, and disclose personal information from you or your child, and explain your rights under California law.
- Categories of Information We Collect, Use, and Disclose for Business Purposes: We collect the categories of personal information described in the What Information Do We Collect? section. We collect this information from you, your child, third parties, or as otherwise described in this policy. We use these categories as described in the How We Use The Information We Collect section above, and we disclose these categories of personal information for business purposes as described above and in the How We Share or Transfer Data To Others section.
- Your Rights: Under the California Consumer Privacy Protection Act (CCPA), California residents have the right to request access to or deletion of their personal information, to request additional details about our information practices, and to not be discriminated against for exercising their rights. You may exercise your right to access, edit or delete information we have collected about you or your child by contacting us at privacy@hellosaurus.com, and we will consider your request in accordance with applicable laws. Note that even if we honor your request to delete your information, we may retain certain information as required or permitted by law. We do not sell personal information collected by or from any Service or portion of a Service that is directed to children or where we know that the user is a child or a teen under 16. California residents who are under 18 years of age may request and obtain removal of any postings on the Services that they themselves post by emailing us at privacy@hellosaurus.com. Please also note that any requests for removal do not ensure complete or comprehensive removal of the content or information from the Services. For example, content that you or your child have posted may be republished or reposted by another user or third party.
Links To Other Sites
Our Services may link to and may be linked by websites operated by other entities or individuals. Some of these websites may be co-branded with our name or logo. This Privacy Policy does not apply to, and we cannot always control the activities of, such other third-party websites. You should consult the respective privacy policies of those third-party websites.
Contacting All Together Labs
Please contact All Together Labs, Inc. with any questions or comments.
By email: privacy@hellosaurus.com
By phone: (646) 926-4786
By mail: All Together Labs, Inc., 600 Madison Avenue, New York, NY 10022